Your Customers Are Going Cashless… Why Aren’t You?

2009 Nov/Dec – Fairs & Expos Magazine (pages 52-59

Entertainment customers are “leaving their cash at home,” and this presents an increasing challenge to entertainment venues including fairs, festival events, stadiums, and arenas. As the U.S. continues the transition to a cashless society, entertainment events need to innovate and utilize technology to respond to changing customer payment preferences. Otherwise, customers may choose alternative events for their entertainment dollars. For complete article, click here.